November 15, 2017

Are You Ready For The Advertising Industry?}

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Submitted by: Ankit Pareek

The city of Chennai is buzzing with students, most of them are locals but a lot of them are migrants from other states. Most students that complete their graduation want a break from their streams. They then look out for jobs in creative agencies in Chennai.

There are a lot of options for students once they complete their graduation. Some opt to pursue a Masters degree while others opt for a gap year and either gain work experience or travel.

The perception of a creative agency in Chennai for most parents is that it is a waste of time. There are various types of these creative agencies in Chennai. With so many options it is imperative to understand how each type of agency functions so that you are not wasting your time.

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If youre looking at an Advertising Agency in Chennai your job is most likely to be above the line activities such as campaign strategizing, campaign planning and execution. There is a lot of research and hard work that goes into these. You have the big agencies that do 360 degree work ranging from Print Ads to Televised Commercials and the effort put into each project is very high. Working for a high end Advertising Agency in Chennai adds a lot of credibility to your profile as an individual as it shows you are capable of being entrusted with responsibilities.

There are however a lot of start-up Advertising Agencies in Chennai that provide you with job opportunities. The experience here is completely different as opposed to an already established Advertising Agency in Chennai.

If youre looking at a Digital Agency in Chennai you are most likely to be working as either a Social Media Manager or a Social Media Strategist. Your power tools include all Social Media platforms such as Facebook, Twitter, Instagram, Vines, YouTube, Linkedin, Blogs, Vlogs and every other aspect of Social Media communication. You have to understand the difference between these channels and come up with strategies that work best for each of these mediums, track what is working and provide solutions. A lot of this also includes directly engaging with the consumers of your client.

A Digital Agency in Chennai however also has an additional responsibility such as Search Engine Optimization, Search Engine Marketing and Digital Advertising. Majority of the Digital Agencies in Chennai are start-ups and large Advertising Agencies often outsource work to these digital agencies.

The role of a Branding Agency in Chennai will be completely different from both a Creative Agency and a Digital Agency. The focus of a Branding Agency is to focus solely on the brand. This is the seat of all creativity. The brands identity and personality are developed here. From creating the design layout to setting the tone of communication for the brand across all mediums whether traditional or digital this is the identity of the brand and it is a very important role to play.

A lot of times there are single agencies that complete the role of an Advertising Agency, Branding Agency and Creative Agency. Everything is integrated within a single organization.

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About the Author: Ting the creative lounge specializes in digital services, specialized Web Designing, Web Development, Digital Marketing, SEO, PPC, SMO and more. For more info visit:


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